One of the nation’s largest toy retailers doesn’t play around when it comes to content management. Masuga Design was enlisted to develop the Toys"R"Us corporate site on ExpressionEngine. We partnered with TrueAction, a subsidiary of GSI Commerce, and worked with their designers to ensure the existing content would work with the supplied redesign and very detailed IA documents.
We consolidated content from a small network of sites that made up the previous corporate site structure and brought it all into a single ExpressionEngine install, resulting in a more cohesive and unified experience for both the site visitors and the content creators.
For areas of content that required the custom placement of images, we developed special “blocks” that editors could place into new entries with a click, eliminating the need to know structural HTML when making new entries.